Hi there! My name is Ramli. That’s pronounced RAM-LEE, which rhymes with “valley.” I’m a Toronto-based product growth marketer. I help product-led businesses convert more of their free users into lifelong customers.
I’m currently the Director of Content at Appcues, where I create content that helps product-led companies convert more of their free users into lifelong customers. I’m the author of the best-selling book Product-Led Onboarding: How to Turn Users into Lifelong Customers.
When I’m not analyzing quantitative and qualitative data to identify and prioritize growth opportunities for product-led companies, you can find me filming and editing videos for YouTube, or purchasing a new snapback hat for his collection.
I also love helping other entrepreneurs and marketers. You can contact me, send me a short note to hello [at] ramlijohn.com, or Tweet at @RamliJohn. Come say hi :).
- Traction conference webinar series
- How to Web Conference Snippet
- Inside intercom: Why you’re getting user onboarding wrong
- Humans of Martech Ep. 62: : Ramli John: Writing the book on product-led onboarding
- Metric Stacks podcast by Klipfolio: What is user activation rate?
- Crowdlinker: Truth about user onboarding and it’s biggest myths
- Beer with Marketeers – ProductLed Will Alter Your Sales Experience… For The Better
- Lean Startup Conference 2013: 3 Attitudes to Run A Lean Startup Team
- Boston Power Hour
- Headway: Product-Led Onboarding to Increase Customer Retention
- Growth Machine Show – The 3-Step Framework to Making Your Brand Stick [podcast]
- CXL – 3x More Sales with One Demand Generation Principle [webinar]
- Net Positive Show – Onboarding Frameworks & Psychology [podcast]
- Benji – Building an Audience with Ramli John [podcast]
- Everything is Marketing – User Onboarding, Product-Led Growth, and Prolific Podcasting [podcast]
- Userlist: Better Done Than Perfect Show — JTBD for user onboarding [podcast]
BMath (University of Waterloo) & MBA (Ivey School of Business)
Let’s connect. Send me a connection request on LinkedIn or follow me on Twitter.
Growth marketing experience
Coffees Consumed in 2021
- "Ramli was superb at understanding where I am with my business and gave some excellent advice and tips on next steps."Sharif Bouktila - CEO at Sapro Solutions / Edinburg, Ireland