Ramli John - Growth Marketing and Conversion Optimization Expert

Product Growth for SaaS

Hey there! I'm Ramli (pronounced RAM-LEE, which rhymes with "valley.")
I help product-led companies convert more of their free users into lifelong customers. I'm the author of the best-selling book Product-Led Onboarding: How to Turn Users into Lifelong Customers.
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Ramli John – Product Growth Marketer for SaaS

  • "Ramli was super friendly and passionate about discussing my startup, MusicBox. He asked insightful questions and offered advice that we'll literally start using today."
    Dave Dave Marcello - Co-founder and CEO at MusicBox
  • "I needed to soundboard some ideas on growth strategies for my new business. One of the things we discussed was content creation. Ramli provided insight on his experience with video versus webinars. The rationale he shared was exactly what I was looking for!"
    Jason Perez Jason Perez - Principal at Red Bird Agency
  • "Ramli was very helpful in providing advice regarding user acquisition."
    Yishi YishiFounder at Wikispective
  • "Ramli helped me define what channels were available for growth, and which top three that I should focus on to maximize my intended outcomes."
    Lars King Lars King - Founder at DailyMeditation.co
  • "Before you can get users HOOKED on your product, you have to first ensure they start using it. Product-Led Onboarding™ provides a detailed, practical, how-to guide to crafting the perfect onboarding experience. "
    Nir Eyal -Bestselling author of Hooked and Indistractable
  • "Ramli unmistakably has the startup/entrepreneur mindset, and I'm sure could apply that to almost any topic."
    rhys Rhys Arkins - Founder at Key Location
  • "Just talking to Ramli helped me find focus for my business. I usually want to go in every direction, but he grounded me and suggested some simple ways to test my product. He's a real Lean guy. Listen to him, it'll make a huge difference!"
    Violeta Violeta Nedkova - Co-founder at Amazemeet
  • "Ramli gave me some very valuable advice for my company. He helped me with simplifying my launch, where to focus my efforts and how to save on my costs!"
    Keenan Jones Keenan Jones - COO at Credit-Aid Software
  • "Ramli asked key questions to better understand the issue with my startup, then provided great feedback and direction"
    Ramzi Ramzi Zahra - Sydney, Australia
  • "Ramli was super helpful. I laid out our issue, our options, and they advised on the best approach, as well as came up with a new, super viable option that we did not think about."
    Jonathan Gillon Jonathan Gillon - Founder and CEO at Roost
  • "Ramli helped me talk through some challenges I was having at my fast-growing company and identified key areas to focus on."
    Lana Lingbo Lana Lingbo - Marketing Director at Teikametrics
  • "Ramli provided amazing advice that was completely new to me. He understood the position I was in and give me useful and practical steps I could take."
    Marlon Misra Marlon Misra - Product Manager at The Climate Corporation
  • "Ramli provided me with good questions to stir my information and help me come up with great insight and clarity."
    Pat Garcia Pat Garcia - Raleigh-Durham, North Carolina
  • "Ramli helped me by providing advice on how to build a double sided marketplace. His insights were incredibly useful and helped me define my next steps."
    Bryn Bryn Jones - Co-founder at GrowSumo (Y Combinator S15)
  • "Ramli gave some very helpful pointers. Talented guy, great listener, and perceptive insights. I'd recommend him to anyone!"
    Lewis Lin Lewis Lin - Seattle, Washington

MY BEST-SELLING BOOK “PRODUCT-LED ONBOARDING”

If you’ve been in the SaaS space for some time, you’re probably all too familiar with these problems:
❌ Free accounts don’t convert to paid nearly as often as you would like.
❌ A large chunk of users never get to experience the full value of the product.
❌ Your platform is littered with dead accounts that are taking up valuable space.
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.
They expect the product to be intuitive. Easy. And fast.
What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck.
So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck.
In this book, you’ll learn the simple 6-step strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal clients in a fraction of the time.
Best of all, it’s a process that will easily become second nature.
Learn how to:
  • Grab your customers’ attention from the get-go.
  • Make it easier for users to get good at using your product so they are more likely to use it.
  • Match value with behaviors and get users addicted to your product.
  • Win loyalty and praise by making clients feel like a VIP.
  • Involve sales and high-touch support in the onboarding process.
  • Rinse and repeat, and watch your business grow while you sleep.
  • Get this right and your new users will thrive with your product, and become lifelong customers.
READ THE 1st CHAPTER FREE
Or purchase the book now.

Product-Led Onboarding Book

    • “Most growth problems start in the onboarding when people signup & leave. Product-Led Onboarding™️ is a must-read for everyone embarking on the critical activity of improving their onboarding. “

      Sean Ellis testimonial
      Sean Ellis –Founder of GrowthHackers.com

       

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