Growth Marketing and Conversion Optimization Blog

The MVP is NOT About The Product
The minimum viable product or MVP is one of the most misunderstood concepts in the Lean Startup world. Some people think that the MVP is about building the…
March 30, 2014 by Ramli John
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How To Listen To Customers When Validating An Idea
“Interviewing Customers is a Special Kind of Torture” That’s what Justin Wilcox from Customer Dev Labs said in his video “How I Interview Customers.” In that awesome and…
March 14, 2014 by Ramli John
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Luck: The Secret Sauce of Successful Startups
What if successful startups are just lucky? That was the question that Vianney Lecroart, a programmer and entrepreneur from Paris, asked in his essay a few months ago.…
February 25, 2014 by Ramli John
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"Ramli was super helpful. I laid out our issue, our options, and they advised on the best approach, as well as came up with a new, super viable option that we did not think about."
Jonathan Gillon - Founder and CEO at Roost
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Sharif Bouktila - CEO at Sapro Solutions / Edinburg, Ireland