Author archive for Ramli John

  • Bite-sized user onboarding: How breaking things down can improve product adoption

    Once, after having fasted for a couple of days, I took myself to a steakhouse for a delicious 21-ounce ribeye…

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  • Product-led growth is a team sport

    Product-led growth (PLG) is (often) misunderstood. Increasingly, all kinds of orgs are adopting a product-led focus. The problem? Some of…

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  • Why customer onboarding is like a video game (with Super Mario Bros as an example)

    Want to see the best customer onboarding experiences? Look at video games! They can teach you a lot about how…

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  • 7 psychology principles for growth

    The 7 psychology principles responsible for +20% growth for clients

    To master user onboarding you need to put yourself in your users’ shoes. Understanding the underlying thought processes of users is your…

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  • Making the product experience better with sales-assisted user onboarding

    “But we’re product-led. Our product is self-serve. We don’t need salespeople anymore, right?” I’ve heard this too many times to…

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  • The three types of “good” onboarding friction

    One of the most impactful ways you can improve your user onboarding experience is to remove as many unnecessary steps…

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  • The 3 user onboarding success milestones

    This is an excerpt of a new book I’ve written with Wes Bush called Product-Led Onboarding™: How to Turn New Users into Lifelong…

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  • The EUREKA Framework to improve your product-led onboarding experience

    This is an excerpt of the book I’ve written with Wes Bush called Product-Led Onboarding™: How to Turn New Users…

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  • Why user onboarding is the most important part of product-led growth

    This is an excerpt of a new book I’ve written with Wes Bush called Product-Led Onboarding™: How to Turn New Users into Lifelong…

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  • 3 Common User Onboarding Myths Busted

    This is an excerpt of a new book I’ve written with Wes Bush called Product-Led Onboarding™: How to Turn New Users into Lifelong…

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